About MKT1
We partner with founders and marketers at early and growth-stage SaaS companies on GTM strategy. MKT1 was co-founded by Emily Kramer & Kathleen Estreich, former leaders at SaaS companies like Asana, Intercom, Box & Carta.
For more context on this checklist, see our substack post, mkt1.substack.com.
Scorecard
- [ ] Ability to balance strategy and execution
- [ ] Experience at early-stage startup
- [ ] Experience with your business model (i.e. b2b self-serve)
- [ ] Product Marketing Proficiency
- [ ] Growth Marketing Proficiency
- [ ] Content Marketing Proficiency
- [ ] π-Shaped Marketer (expert in 1 area, proficient in another)
- [ ] Management Experience
- [ ] Aligns with company values
- [ ] Shared understanding of vision and brand/company story
- [ ] Shared understanding of marketing approach
Interview Questions
Strategy + Execution:
- What are your quarterly goals right now at your current job? How were they set?